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The Society for Human Resource Management recommends that employers’ social media policies prohibit workers from …. As social media becomes more prevalent in society, it is necessary for the law to adapt and accommodate employers who need to protect themselves and other employees against social media misuse. Home › Franchising › Franchise Marketing › How social media misuse can affect your business. The use and abuse of social media in the workplace is an excellent way to give life to the provisions in a code of ethics. Major distraction: Social media is the major distraction for the employees to focus on their work. Franchise Business Management Essentials Online Course, How To Franchise Your Business Online Course, How To Choose The Right Franchise Online Course, Franchise and Small Business Survival Online Course, FranchiseED 100 Day Coaching and Mentoring Program, Lifting the Bench Strength with Culture and Communication, Improving Leadership and Business Performance, Social Media in the Workplace Around the World 3.0, Equip yourself with the skills you need to run a successful business, including specific franchise marketing, with our, Researching the franchisor before you buy, Getting prepared to apply for franchise finance, Misuse of confidential information (80%), Misrepresenting the views of the business (71%), Disparaging remarks about the business or employees (64%). Social media is a challenging topic because it crosses over so many ethics and compliance issues. If a manager threatens them with disciplinary action, they might stop quarreling in the office and start sparring on Twitter. Finally, it’s critical to track not just the outcome of issues, but the aggregate data — take time to examine all cases of this type to identify trends or patterns of behavior so that corrective action can be taken as required. A disabled worker became the target of derogatory comments online when he reported to company officials that a coworker had started his own blog. Sometimes warring coworkers take their office feud online. Social media gives people silent access to their friends … Let us know via our LinkedIn and Twitter pages! Social media misuse in the workplace is of growing concern but the normal rules of application of fair procedures still apply. – Consider the rules of the platform: Before posting anything understand the rules of the social media platform and ensure your posts conform to the accepted guidelines. Social media can affect communications among managers, employees and job applicants; how organisations promote and control their reputation; and how colleagues treat one another. The technology allowed people to connect in ways they couldn’t before: socialize with family members anywhere in the world, find nearly forgotten friends, look up old classmates and join a cyber community to share information. They received more than 110 responses from a broad range of businesses, many with a global presence. In addition to implementing policies, businesses are now taking precautions to protect against specific risks associated with misuse of social media, such as: Training employees reduces risks, yet, there has not been any significant increase in the number of businesses providing employees with training on appropriate use of social media. “I’ve apologised publicly to my friends on Facebook, because my friends see my personal Facebook page, and if you follow me you know my passion – and if you don’t like what I have to put on there, you hit ‘unfriend’, that’s what Facebook is all about, Mr di Bella told Brisbane’s 4BC Radio. ... Benedict, supra note 3, at 5 (Emplo yees can misuse social media “to the detriment of the . The misuse of social media can lea… Sydney-based public relations firm CP Communications offer the following advice for people looking to engage with a wider audience over social media: – Take a break before you post: If you are angry about something don’t jump straight on social media and tell the whole world about it. Perpetrators have come to believe that coworkers are “fair game” in social networking. Managing the Workplace Ethics of Social Media Online social media applications are quickly gaining the mindshare of company employees and changing just as rapidly. Seen a prime example of social media misuse? 56% of workers who use social media platforms for work-related purposes agree that social media distracts from the work they need to do, with 30% agreeing strongly. More than 70% of businesses reported having to take disciplinary action against employees for misuse (compared to 35% in 2011). When employees report misconduct on social media, CHROs, HR directors and ER specialists must step in immediately to end the abuse. Racist comments, nude photos or other people’s personal information are usually not allowed. Take some time to cool down and consider if it’s even worth posting. Social Media Communication in the Workplace If you were starting your career in the 1980s or 90s, few people outside of the company would read your writing. Had a good experience on social media? Business owners were faced with a stark reminder about the potential dangers of social media, when Brisbane coffee entrepreneur Phillip di Bella stripped of his 2014 Business of the Year Award following an offensive and expletive-laden series of posts on his personal Facebook page around the second ‘State of Origin’ NRL game. Workers must understand the consequences of noncompliance, ranging from written warnings and suspension to termination. 4. 4 However, employees may consider that off-duty conduct on social media outside the physical workplace is unrelated to the employer's responsibility with regard to workplace conduct. Social media is often a double-edged sword in the workplace, meaning it can help employees communicate more efficiently while also exposing their shortcomings. – Keep it professional: If you are a business or a person trying to build your professional profile then you need your social media to remain professional. It allows people to share information, ideas and views. Recruiter Ajilon asked 2,000 people about their social media use at work, finding that 11 percent spent more than an hour on social media every day … In addition to implementing policies, businesses are now taking precautions to protect against specific risks associated with misuse of social media, such as: Misuse of confidential information (80%) Misrepresenting the views of the business (71%) Inappropriate non-business use (67%) Disparaging remarks about the business or employees (64%) The court noted that because the images were shared on social media at work, they contributed to a hostile work environment. Certain types of social media misuse may also involve breaches of the Equality Act 2010. On the second anniversary of the #MeToo movement, we evaluate the impact on employees and the way they now feel about coming forward with workplace issues. The study also found that there has been an increase in the number of businesses taking measures to stop employees from using social media at work. Advancing technology has long been a catalyst for change in the workplace, in good ways and bad. As posts become more insulting or threatening, other employees might join in, taking sides and fueling the conflict. A US studyof the dual effects of social media in the workplace supports the view that it “may simultaneously contribute to productive behaviors (task-oriented and relationship-building) as well as unproductive behaviors (deviance) at work.” And drawing upon Expectation Discomfort Theory (EDT) and Channel Expansion Theory (CET), this research also demonstrates “how intense usage of this particular communication medium may enhance an individual’s ability to use social media for different purposes (… Avoid social media misuse by staff and protect from liability. It’s doubtful that the pioneer inventors of social media had bullying, harassment, shaming and blaming in mind when they launched their cyber platforms. We often use social media as an extension of our personalities, so it’s no wonder that employers would measure how current staff or potential hires conduct themselves online to gauge their behavior in the workplace… A 2014 U.S. Equip yourself with the skills you need to run a successful business, including specific franchise marketing, with our Business Management Essentials Online Course. New York-based law firm Proskauer, polled multinational companies from countries including Argentina, Brazil, Canada, China, Denmark, France, Germany, India and the United States for their Social Media in the Workplace Around the World 3.0 study to find out how organisations kept abreast of how their employees used social media. The first case of dismissal believed to be because of social media misuse was in 2005 when Edinburgh-based Waterstone’s bookseller Joe Gordon was fired for writing a daily blog containing details about his ‘evil boss’ and his employer ‘Bastardstone’s'. Manage risk. Social media misconduct can: Deflate workplace morale Lower productivity Cause stress, depression, anxiety, absenteeism and lateness, leading to higher healthcare costs Drive some victims to suicide, especially young adults and teenagers If you post something in anger you need to be prepared to handle the consequences and possible backlash. 25 Problems with Social Media in the Workplace (Employee and Employer Adverse Effects) 1. In essence, social media abuse is just another way to commit misconduct and tribunals will expect employees to be treated fairly, notwithstanding they may have contributed to their own dismissal. A prominent Queensland businessman, named the Lord Mayor’s Corporate Citizen of the Year at the 2014 Australia Day awards, Mr di Bella was forced to answer for his actions publically. For instance, employees often spend time reading and sending personal emails, bidding on auction sites, reading news and blogs, playing online games, and interacting with friends on social networking sites…. Social Media at Work When Making the Decision to Accept or Reject a Job . Thirty-five percent of U.S. adults — about 54 million people — said they’ve been bullied at work. Did the #MeToo movement make a lasting impact on company policy and culture? During the time she was missing, she and other female workers at the Fairfax County, Va., Fire Department were the targets of malicious, sexually offensive name-calling on a blog that firefighters allegedly used. Suzanne Lucas, The Evil HR Lady, on November 20, 2017. Interactions between coworkers on social media channels can create thorny human resources issues in cases where such interactions lead to harassment or other inappropriate behavior. Using social media during working hours. If your staff use : Social Media (personal and business) email and the internet at work, If they send work related emails or discuss the workplace on the internet & on Social Media, you do need to take action to protect the business from social media misuse. Mr di Bella’s story is not unique – the internet is littered with case studies of improper social media use impacting negatively on a business. Reduced Employee Relations. We talked to HR leaders about changes taking place within their organizations. As recent statistics reveal, 81 percent of the U.S. population had social media accounts in 2017 – up nearly 20 percent from four years prior. Writing down all your personal information on social networking sites will be dangerous because it can be used against you as people may stalk you and blackmail you. Social media is a communication tool to allow you to share discussions with people all over the world. Click Here to learn more. Take a Stance. However, prohibiting employees from using social media is neither practical nor possible; when used appropriately, social media can be effective in hiring talent, improving employee engagement and retention and raising productivity. Social Media Can Help or Hurt Your Career. Some 42% of these workers disagree that social media is a distraction. Two of the five most unethical practices relate to the abuse of social media at work: violating company Internet policy and misusing company time. [1] And many of these social media users are balancing multiple … Somewhere along the way malicious conduct became as synonymous with social media as “liking” and “friending.” The target can be anybody — celebrities, teachers, students, politicians, ex-spouses or former friends. Social media is highly addictive Whenever people hear the term "addiction," they would often think of the usual... 2. Social media is designed to connect like-minded people, which is why misconduct often escalates. Social Media Misconduct: A Costly Risk Employers Can’t Afford, Fourth Annual Employee Relations Benchmark Study, Immediately follow up on all complaints from targeted workers, and conduct a thorough investigation if necessary, Set and enforce policies on appropriate social-media use, Discipline violators, or fire them if necessary, Provide support, such as counseling, for victims, Periodically logon various social-media platforms to monitor employees’ behavior, Establish cultural changes for widespread misuse, Cause stress, depression, anxiety, absenteeism and lateness, leading to higher healthcare costs, Drive some victims to suicide, especially young adults and teenagers, State restrictions on posting proprietary information, Encourage the proper use of the technology, Using social media on company time unless for work-related activities or when authorized, Using social media to retaliate against coworkers or the employer, Speaking to media representatives without corporate affairs’ consent. The workplace has always had its share of internal discord between employees. 54% of these workers agree that social media breaks help them recharge at work. However, with social media, the discord is public and therefore potentially more damaging to the victims. “Legal Implications of Employee Social Media Use” Dennis, Corey M. Massachusetts Law Review, 2011, Vol. A clear, direct Internet and social media policy is … Workplace Bullying Survey by the Workplace Bullying Institute found that 29 percent of respondents said they considered suicide after being bullied. The body of a 31-year-old firefighter was found in Virginia’s Shenandoah National Park in April 2016. While fears that the use of social media in the workplace serves as a “productivity killer” seem to be misplaced, there are still potential drawbacks to its use. – 43% of businesses permit all of their employees to access social media sites, a fall of 10% since the last survey. Because of that, it’s important that social media is used appropriately and kept in the proper context. Their malice toward him became crueler as it escalated. They found that: – 36% of employers actively block access to such sites, compared to 29% last year. From the #MeToo movement to best practices and personal anecdotes from the field, the HR Acuity blog is here to help you stay in the know on all things employee relations. For today’s employees, social media use is a part of life. She had been missing several days before her body was found. 3. The things you say in anger may not be how you really feel once you cool down. To get the best results be respectful and ensure your comments aren’t offensive to anyone. These are illegal as well as serious activity that takes place due to social media misuse. With all the benefits that social media is bringing to the corporate world, a company faces numerous risks in its use, from misuse of company resources, to conflicts of interest and disparagement of others. In the last year, businesses have focused on implementing and reviewing social media policies: The number of businesses with policies has increased significantly, from 60% to nearly 80%. – Show respect: If you treat other users of social media with respect you will be treated with respect in return. Social media is the term used for internet-based tools used on computer, tablets, and smart phones to help people keep in touch and enable them to interact. Be proactive. They even went so far as to cajole each other into photographing the disabled worker’s disfigured hand, which he always kept out of sight. Since the Internet remains largely unregulated, employers must set and enforce their own policies on appropriate social media use. Don’t post drunken photos or make disparaging comments that could bring a person or an entity into disrepute. It can also distort what boundaries there are between home and work. Other employees took offense at his “tattle-tailing” and started calling him the “Rat” on social media. Findings: “Employees’ use of the Internet, particularly social media, has resulted in productivity problems in the workplace. 93, No. Now social media is raising the stakes by disrupting the way we work, or don't work… Protection of Employees in the Workplace,Videography & Photography, Data Protection Act Policing Example of Suspension of Police Officers because of misuse of social media in the workplace You can report abusive content or request for it to be removed from the internet. Some estimates report that misuse of the in… 2. You can still be conversational and personal with your posts but make sure they are appropriate. Facebook, whatsapp, tumblr, pinterest and many more are the major distraction for the employees that shift their focus from the work. Deb Muller is the CEO of HR Acuity, a technology solution that combines documentation, process, and human expertise so organizations can meet the challenge of managing employee relations in the modern world. More than half of businesses have updated their policies in the last year. Have an Internet use and social media policy. Although investigators found no direct link between her death and the cyber bullying, speculation about social media having the power to end a life was widespread. XYC Corp.’s IT Department had conducted limited investigatio… Due to misuse of social media, it leads to many consequences: 1. Thanks to email, messaging tools like Slack and social media, however, it’s normal for even very new employees to communicate with clients, often with very little time for revision. Create a safer workplace. The local coroner called her death a suicide. Guest blogger, Kia Roberts provides 5 insights and actionable steps for how HR leaders can remain engaged in the the employee experience while employees work remotely. Other employees might not have argued in the office, but found that they could use social media anonymously to insult, shame or bully their coworkers. Social media has become an entrenched part of our personal and professional networking, but it brings with it risks created by the misuse of … These businesses revealed a number of notable findings and developments – nearly 90% of businesses now use social media for business purposes; and, as a result, social media misuse in the workplace has increased. Step 1 – In developing a social media policy, the following principles should be considered: Social media is a form of media – therefore normal risks in relation to publication in the media apply; defamation, contempt of court, misleading and deceptive conduct, confidential information and … Although it was previously stated it improves interaction, this is not … This article will help you: *We want to hear your stories! Telstra, sponsors of the highly coveted award, made the decision to withdraw Mr di Bella’s accolade shortly after. There has been a spate of recent cases in the media of employers having to deal with the difficult issue of historic social media misuse: Toby Young, the journalist appointed to the university regulator’s board, Phil Neville, the England Women’s football coach, and Ben Bradley, a conservative MP, have all been in trouble for offensive tweets that led to questions over their suitability for their … Future can be affected: When one posts something online it will be there forever, if one is planning to go to a college, it may be possible that the college authorities may access to your account, if they don’t like it they may hold back from accepting. Social media can provide employees with information sources both within and beyond organisational boundaries. In Espinoza v. County of Orange , an employer was found liable to an employee whose coworkers had mocked his disability on social media blogs, because the coworkers discussed workplace issues and had used work computer to access the blogs. Organizations need to determine the best approach to monitoring and using social … For the first time since first conducting their survey in 2011, Proskauer found that the majority of businesses have had to deal with social media misuse. His coworkers turned to social media out of retaliation and the intent to disgrace him. Cons of Social Media in the Workplace: 1. 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